In the comment section of a status update from a few days ago, a reader asked me a question. I felt like it was worth my time to create a post response rather than a comment response. I blab on quite a bit about search engine marketing, keyword research & targeting, optimizing contextual based advertisement conversions, and ultimately how to make the most money possible with Google AdSense. I seriously doubt this post will interest anyone. In fact, if I were you, I’d just skip reading it.

James,

In response to your most recent question:

I am going to write an article on the keyword “do it yourself dog wash” and submit it to Ezine Article Directory. Does this mean the results that came from the allintitle search is who I will be competing with. The ex. you gave when you made it to the first pg. of Google and it only had 5 competitor.That’s what I mean when I said how do I set it up. I hope what I am saying make sense, if not sorry for wasting your time.
Thanks
The Juke

I don’t submit my content into article directories, so I don’t have any advice for that. With your other question, the results that come from the allintitle search are not your primary concern. Mainstream users do not include advanced search operators in their queries. Your primary competition are with the sites listed on the regular Google results page for do it yourself dog wash. Compare the two queries and you will see that only two of the six top results appear on both queries. Focusing on the four additional listings on the allintitle search instead of focusing on the four additional listings on the regular search will be a waste of time.

Top Six Results For: Do It Yourself Dog Wash

Top Six ALLINTITLE Results For: Do It Yourself Dog Wash

The next two elements to consider are traffic and money. With researching keywords it’s important to determine if you can expose enough traffic to your content and if the amount of income generated from conversions will be worth the time and effort.

So let’s look at the keyword phrase you want to target: Do It Yourself Dog Wash.

Google Keyword Tool indicates that this phrase receives 5400 monthly searches and has low competition:

The report also show that there are multiple supportive phrases with similar results, thus giving you many alternative keywords to write about in a cross or secondary keyword targeting campaign:

Things are looking great!!! Right? Well… here’s the bad news, and the part that would cause me to dump the lead and start over with a new keyword trail.

It appears that Adword Advertisers have a very low average daily expense for clicks on these keyword phrases. Referencing the AdSense revenue share gives publishers a fairly accurate representation of how much money can be earned per click. Therefore, I think it’s safe to assume that a publisher would not receive much compensation for click conversions on these keyword phrases, and thus I do not think it would be worth the time and effort to push forward on the campaign.

This all of course is speculative research, and my opinion is no better than anyone else’s. But in the world of business, controlling your expenses and excessive usage of materials and resources is part of being successful. And in the world of Internet and search engine marketing, strategies and keyword research: programming, coding, designing and keyword strokes are just a few examples controllable expenses of materials, resources and time.

In other words, when I push forward on a campaign, I am not very happy when my efforts result in anything less than achieving top rank and top earning. I hope all this helps you in your journey.

Tags: AdWords Keyword Research Tips, Contextual Based Advertising, Contextual Based Advertising Tips, Do It Yourself Dog Wash, Google AdWords Keyword Tool Tips, Google Ranking, Google Ranking Tips, Internet Marketing Tips, Keyword Marketing Campaigns, Keyword Ranking Tips, Keyword Research Tips, Keyword Targeting Tips, Longtail Keyword Targeting, Search Engine Marketing Strategies, Search Engine Marketing Tips